The fifth generation of the Supra was unveiled at the 2019 North American International Auto Show held in January. The car is a collaboration between Toyota and BMW and is based on the Z4. The first production model was auctioned at a price of US$2.1 million at a Barrett-Jackson auction to Craig Jackson (chairman and CEO of the Barrett-Jackson auction house) in January 2019, with 100% of the money going to the American Heart Association and the Bob Woodruff Foundation. The auction car has a one-off matte grey exterior color which is not offered on the production variant of the Supra, as well as a red interior, metallic black 5-bolt wheels, red wing mirrors, a signature from Toyota CEO Akio Toyoda on the dashboard and VIN number 20201.
The Supra went on sale in Japan on 17 May 2019. In the United States, sales began on 22 July 2019. In Australia, sales began on 2 September 2019.